Why Storyteller Tactics Became Essential Kit for Founders and Entrepreneurs

Most entrepreneurs can run circles around their competition when it comes to the actual work. Building products, solving problems, serving clients—that's the easy part.

But put them in front of a potential customer, investor, or partner and ask them to explain what they do? Suddenly it's like their brain's turned to porridge.

It's not confidence. It's not expertise. It's that they've never learned how to turn what they know into a story someone else can actually follow.

That's the problem Storyteller Tactics solves.

What Storyteller Tactics Actually Is

Storyteller Tactics is a deck of 54 cards, each one containing a practical storytelling technique you can use immediately. No theory. No "find your inner narrative" bollocks. Just concrete methods for explaining what you do in a way that makes people lean forward and say "tell me more."

The deck was created by Steve Rawling, who spent 25 years as a BBC journalist learning how to make complicated things simple and boring things interesting. He's since worked with teams at Google, Meta, Rolls Royce, and hundreds of other companies, teaching them how to communicate ideas that stick.

Over 250,000 copies are now being used by founders, consultants, designers, marketers, and business owners in 100+ countries. Not because it's trendy, but because it works when you need to win a pitch, close a deal, or get a room of people to back your idea.

How Founders Actually Use It

Investor Pitches That Don't Sound Like Everyone Else's

Every founder pitching investors faces the same problem: you've got 10 minutes to convince someone to write a cheque, and everyone before you used the same "problem-solution-market size" format.

Storyteller Tactics helps you structure your pitch so it doesn't feel like a corporate PowerPoint. You learn to open with something that makes investors remember you, explain your business in terms of real human problems, and close with clarity about what happens next.

One of the cards literally tells you how to structure a 60-second version when someone asks "so what do you do?" at a conference. Another shows you how to explain complex technical products to non-technical buyers without losing them in jargon.

Selling Products and Services Without Sounding Desperate

The worst thing about running your own business is having to sell. Not because you don't believe in what you're offering, but because you don't want to sound like one of those pushy salespeople you can't stand.

Here's what most entrepreneurs get wrong: they think selling means explaining features, benefits, pricing, processes. That's not selling. That's reciting a spec sheet.

Storyteller Tactics teaches you to sell through stories about results you've delivered, problems you've solved, and clients whose situations mirror your prospect's. When you frame your offering through real examples, people convince themselves to buy. You stop "pitching" and start having conversations.

Getting Your Team On Board

As your business grows, you need people to execute your vision without you micromanaging every decision. The only way that works is if they understand why you're doing what you're doing.

The cards help you communicate strategy, explain pivots, justify difficult decisions, and align everyone around a common direction. There's a reason companies like Apple, Nike, and Disney use this deck internally—because leaders need their teams to see what they see.

The Story Building System (And Why It Matters)

The cleverest part of Storyteller Tactics isn't any individual card—it's the system that helps you choose the right story for the situation.

When you open the deck, you're not staring at 54 random techniques wondering which one to use. There's a decision tree that asks you questions:

• Are you trying to inspire action or explain something complex?
• Are you dealing with skeptics or supporters?
• Do you need to simplify or add detail?

Based on your answers, it points you to the 3-5 most relevant cards. Then each card tells you which one to use before and after it, like a choose-your-own-adventure.

This is what makes it practical instead of theoretical. You can open the deck five minutes before a client call, answer three questions, and know exactly how to frame the conversation.

Why It's Become a Quiet Advantage

Most business books on communication are 300 pages of fluff padded around one good idea. Storyteller Tactics is the opposite—every card is a single idea you can use immediately.

You don't need to read it cover to cover. You don't need to "study storytelling." You just need to pick a card that fits your situation and follow the steps.

That's why it's spread so fast through the startup and consulting world. Someone uses it for a pitch, lands the client, and tells three other founders about it. No marketing campaign needed—just word of mouth from people who've actually used it to win work.

Going Deeper Into Storytelling

If you want to explore the thinking behind the deck, Pip Decks publishes in-depth guides on storytelling for business:
pipdecks.com/pages/storytelling

Steve Rawling also has a YouTube playlist breaking down storytelling principles in short, practical videos:
Storytelling Playlist on YouTube

And if you want to try before you buy, there's a free PDF with sample cards from across the Pip Decks range:
Free Pip Decks PDF Download

The Next Step: Stories That Sell

Storyteller Tactics helps you communicate clearly. But there's a specific type of storytelling that entrepreneurs need most: the kind that wins clients and closes deals.

That's why Steve Rawling built Stories That Sell—a course specifically for consultants, coaches, and founders who need to sell their services without feeling like a used car salesman.

It teaches you how to structure sales conversations, handle objections through stories, and position yourself so prospects are already convinced before you mention price.

If you're good at the work but struggle to win the work, that's where to go next.

About Counterfeits (Unfortunately)

Because Storyteller Tactics has become so widely used, cheap knockoffs have started appearing online. These are poorly made reproductions with outdated content, typos, and incorrect information.

If you see Storyteller Tactics being sold anywhere other than pipdecks.com, it's not the real thing. That's the only place to buy genuine Pip Decks.

Who This Deck Is Really For

Storyteller Tactics isn't for "storytellers" or "creatives." It's for people who need to influence decisions in the real world:

• Founders and entrepreneurs who need to pitch investors, sell to clients, and rally their teams
• Consultants and coaches who need to win proposals and explain their value
• Product people and designers who need to present research and justify decisions
• Marketers and business developers who need to craft positioning and sales narratives
• Anyone running their own business who's tired of fumbling through sales conversations

If you've ever walked away from a pitch thinking "I should have said it differently," this deck gives you the structure to say it right the first time.

You can get it at pipdecks.com.